| 2. |
Functional
and can be used
in many different
contexts while
retaining its
integrity |
| 3. |
Should remain
effective reproduced
small or large |
| 4. |
Can work in "full-color",
but also in two
color presentation
(black and white),
spot color, or
halftone. |
| 5. |
May be able
to maintain its
integrity printed
on various fabrics
or materials
(where the shape
of the product
may distort the
logo) |
| 6. |
Represents
the brand/company
appropriately |
